The Candidate Persona Toolkit:
Getting to Know Your Talent Audience

Create your candidate persona with our free toolkit

To attract the best of the best, it’s essential to have a great understanding of your target talent. Just like businesses develop buyer personas to drive their marketing strategies, talent acquisition teams can use candidate personas to develop a talent attraction strategy focused on exactly who you need to hire.

Download the Candidate Persona Toolkit to explore how you can:

  • Uncover key insights about your ideal candidate
  • Apply your candidate persona to your talent attraction strategy
  • Document your candidate persona with our easy-to-use template

Candidate Persona Toolkit